7 Reasons Why Beauty is Truly in the Eye of the Beholder ...

1. Because You Are in Love

All the qualities about your partner that you find attractive have turned a crush into love. Love has the power to remove all flaws, and can make you think your partner is perfect, even when he is not. Of course, how can you not love someone who has now become hotter than hot in your eyes?

Ever heard the phrase “love is blind”? It's a saying we are all familiar with. Love softens our vision, makes us view our partner through rose-colored glasses, and overlook flaws and faults. It's one of the many reasons why beauty is in the eye of the beholder.

2. Personality is Better than Looks

Initially, attraction is physical. We tend to judge people on their looks upon first seeing them. As the acquaintance grows, we react to their personality, actions, and reactions. These are a huge factor in how our feelings develop toward a person, and particularly our partner. If someone with average looks has an awesome personality, it reflects on their looks and makes him appear more physically attractive.

3. Attraction is Subjective

If everyone liked the same things, the world would be vanilla. Just like some people prefer rocky road ice cream, we all have our own idea of what is attractive. There is a minority of people in the world who are attractive to every single person. To prove this point, an attractiveness study was conducted by Cornell University in the USA. The participants were asked to rate various subjects on a scale of 1-5 based on how attractive they found them. The results of the study were that, subjects who received ratings of 1 and 2 from some participants, also received ratings of 5 from others.

4. Love Doesn’t Make You Objective

Positive illusions can make you fall in love. From the initial attraction, through the process of falling in love, you build up a picture of your partner that is not the most objective. The thrill of being in love, and the good feelings this gives you means you tend to not think about flaws and faults. You build up the idea that your partner is physically perfect, and has the perfect personality. Love, and being loved, is in itself attractive. When your partner loves you, is nice to you, and does sweet things for you, it increases perceived attractiveness, and helps you think you partner is hotter than other people might view them to be.

5. Intimate Knowledge Increases Attraction

I’m not talking intimate knowledge of the carnal kind, but the fact that you know things about your partner that others don’t. There are facets of his personality that may not be recognized by others. He may have talents and skills that others are not aware of. Someone who might not look so attractive to others is attractive to you because you see what they don’t.

6. Self Defense and Conviction Plays a Part

This is quite controversial, but bear with me. No one likes to hear their partner criticized or run down. We naturally go on the defensive. We justify both to ourselves and those being critical, why we’re with the person in question. If you’re building up a great picture of why you love your partner for yourself, of course you become convinced by it. Your Mr. Average Joe becomes Brad Pitt, Johnny Depp, Nick Jonas (insert hottie name here 😊), in your mind. This is another positive illusion that sustains love and attraction.

7. There’s No Accounting for Taste

It’s a simple fact. We are all wired differently. Our chemicals all react differently. It is one of the amazing things of life. We all have vastly varying tastes. Beauty and attraction isn’t objective. Beauty is in the eye of the beholder.